Working as a freelance fitness coach, you may face multiple challenges while grabbing the opportunities ahead of you. In such situations, you can fall back on some tried and tested methods of those who have been doing it for quite a while.
I have got some tips for becoming a successful freelance fitness coach. These tips have not only benefited me but have also helped many fitness professionals out there. Read on and check out these freelance fitness coaching tips.
Identify your Niche
Target only a selective audience to be an expert in your defined area. And within that group, focus on building a small community by being their leader and helping them achieve their fitness goals.
For example, you might choose to target new moms who are returning to their pre-pregnancy weight and need help transitioning back into their exercise routine without putting too much strain on their bodies. Or, you might choose to focus on the over-50 crowd, helping them create workout routines that will keep them fit while preventing injury.
Focus on Solving Problems for your Ideal Clients
Be the solution to your clients’ fitness needs and create an amazing relationship with them as their coach. For example, providing customized diet plans or helping them build muscle mass, etc.
Create a Landing Page
This makes it easy for your ideal clients to find and use. It should have all of your contact information and a form for reaching out if they’re interested in working with you.
Landing pages are used to generate leads and make sales. They’re created specifically for an online campaign, and they serve as a point of entry for people who are visiting your site from an ad or otherwise. If you don’t have a landing page that gives valuable information about the product/service you’re offering, as well as a clear call to action (CTA), then your visitor might not know how to proceed after reading it, or worse—they might just leave!
A good landing page doesn’t just tell people what they’re looking at, but also why they should take action right now – whether that’s signing up for something new like a 12-week consultation or live online workout classes.
Write and post blogs based on the most searched keywords for your specific niche of the fitness market. Add those keywords to help potential clients find you online.
Most people think blogging is the easiest part of content marketing. All you need to do is choose a topic, write about it, and post it on your site, right?
There’s a lot more to it than that. Content marketing is a process, and each step matters if you want your blog posts to produce results for your business.
If you want your blog to rank for relevant search terms and drive traffic to your site, you need to follow best practices for writing and publishing blog posts optimized for Search Engine Optimization.
Here’s an example – Let’s say, I’m looking for a new blog on cooking. I open up my browser and type “food blogs” into the search bar. Then, I choose a link that looks promising and I click on it. That process took less than ten seconds! And now, my browser has a whole list of things I can look at – I could read any of these blogs right now.
Try Email Marketing
Increase your conversions by sending out information about yourself and putting a CTA in your emails!
When you send an email, it goes directly into the inboxes of peOple who have signed up to hear from you. It isn’t lost in a sea of hashtags, ads, or buried under a “sponsored” banner. It’s just there, waiting for each person to see and read it.
It’s a super-personalized way to share your message with your audience, and that makes it incredibly effective, especially when compared with other forms of marketing.
As a freelancer, focus on creating a community that is centered around your particular expertise, and it will make you stronger and more successful as a freelancer. It’s also not nearly as difficult or time-consuming as it might sound! You just need to be patient and consistent.
Sheikh Nadir Siddiquee (Senior Faculty and Head of Corporate Relationships and Placement, INFS)
Ketki H. She is a wandering soul who loves travelling solo, and firmly believes in enjoying the journey rather than hurrying to the destination. Although a graduate in Mechanical Engineering, she took to writing for reaching the masses.